Tag Archives: brand

In the same way no good story ever started with, “this one time I had a chicken caesar salad,” not successful brand ever good tongues wagging by just slipping into the fold. No. When you’re the new kid on the block, you need to make a splash like a brick landing in a tub of paint and that is done by hosting an event so epic people wouldn’t dare forget you. That is how to get whatever you are launching to skyrocket up and up, through the stratosphere and past the shooting stars that cross in the sky.

White Wedding Paper Fans Decorations

It doesn’t matter whether you want to hold a pre-launch event or a launch event, whether it is for a book, a product, a fashion house, model agency, line of cashmere sweaters or a new line of apps that hop to take on Instagram, here are the three ingredients that will ensure your event is a total success:

Venue Is Very Important

Like very. Very-very. Where you decide to host your party is going to speak on behalf of your brand, it is going to etch a first impression into the minds of all those attending and make their hearts twitch with nerves and excitement. So, what we recommend you do is check out these event venues and then decide on which suits you and your brand. Weird, unique, professional, sleek, fun, serious, bonkers or experiential; whatever is going to mimic you best. Just make sure it offers that little thing called convenience because that is why will improve your chances of having a packed place; convenient for guests, clients and, most of all, journalists.

It’s All In The Day

Your gut instinct is no doubt telling you to throw this party on a Friday or Saturday but, unless you can be absolutely sure your event will be considered unmissable, you should ignore this instinct and pick a Wednesday. Most people that work in the media, most VIPs, and most guests would consider a launch party to be business, and so they would rather do this on a school night and leave their weekends free for personal pleasure. A Thursday could work, but they may be thinking about how tiredness could wreck their Friday night plans, while a Tuesday may see them hold back on the booze and you want them to have a good time. So, pick a Wednesday and make it too inviting not to have fun.

Your Invitation Is Powerful

First things first, you need to know who to invite. You need to invite people that are going to have sway, that are going to talk, that need to know about your launch. But don’t just drop them invite, build some rapport in the months prior so that they feel important. Next up, create a sense of exclusivity while also over-inviting. You want people to feel special but you also want there to be an army of people swanning about. Last up, make your invite too intriguing to ignore. Make your invite evoke curiosity. If you use a platform like Splash, you can even stick a password on it to drive home that feeling of exclusivity. Just make sure you send it in plenty of time and that it isn’t conflicting with anything else.

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The above post may contain affiliate links and I may receive compensation if you click on any of the above links and/ or make a purchase from those links. Opinions are my own. Thank you for supporting the brands that I love!




I’ve mentioned at a couple of blogger events that as a new blogger, I kind of jumped at every opportunity to partner, even if the brand asked for money upfront. I know now that that is a no-no, and I won’t call out some of those brands because, honestly, I have made a couple sales through their affiliate programs. Not enough to recoup even the cost of what I originally purchased, but there is a chance to make that money back if you hustle hard enough, I’m sure.

I would recommend staying clear of any affiliate/ partnership program that asks you to buy the product yourself and share it with your readers because, frankly, you never know if you’re going to make that money back. However, most of these programs have also been totally transparent with me so I can’t really fault smaller companies for trying to gain a following and make a buck. It’s not really how brand partnerships should be done, but that’s another topic for another post.

ANYWAY- 

There’s also a collective of shady biatches that I will 100% tell all of my readers and fellow bloggers to stay away from. Apparently, they’re all under the same umbrella of crap. The first is Nora NYC. They contacted me earlier this summer about an affiliate program where all I had to do was buy their sunnies half off and advertise with a special code and make money. Mmmmk well I’m a sunny-junkie so I figured why not. The sunglasses came in and I’m telling you it felt like my head was in a damn vice. They were cute, sure, but so uncomfortable that I couldn’t in good conscious advertise them to my readers. Essentially money down the drain on that one since I couldn’t return them. Also, that code they sent me for my readers- a generic code that gives my readers a discount but does nothing for me. Not much of a partnership, huh?

Then, recently, I started getting emails in my inbox from Chic Wish List. I never signed up for these emails, but they caught my attention, so I checked them out. I’m a big fan of fast fashion sites, so I recognized some of their products as the same type of thing I would find on, let’s say, SheIn… but marked up into the hundreds of dollars. Last Thursday, they tagged me on Instagram and asked me to be a brand ambassador. I decided to check it out just for the heck of it.

Tassel Detail PU Crossbody Bag With Ring Handle available from SheIn Note: I know these bags are not exactly the same, but both are PU aka polyurethane aka not real leather or even vegan leather. Great for a fun cheapy- def not worth $265.

First of all, the language was very unclear- was I getting a necklace for free or was I paying a discounted price on the item plus a free gift? I knew this site looked shady so I decided to follow through with the set up until it asked me for money, just to see. WELP- the cheap crap marked up x100 would not be free but “heavily discounted.” Nope. Wasn’t paying for it. Stopped what I was doing and looked up Mirina scam and Chic Wish List scam and found hundreds of blog posts and videos calling them out on their BS. I believe that Mirina is the umbrella company and that Nora NYC is part of it, but I’m not 100% sure. They may just be sister-scammers. It seems like they make most of their money convincing bloggers to buy their junk, but that’s just my own speculation.

Check out the video below for a detailed rant of one experience that kind of covers all the bad stuff they’ve been doing to bloggers, and I assume, other customers.

Bloggers and consumers alike- if you ever find yourself looking at a deal that doesn’t seem quite right, Google it. Read the reviews. Educate yourself before you make a purchase that feels funny. Have you ever been scammed or avoided a scam? I’d love to know about your experiences!

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The above post may contain affiliate links and I may receive compensation if you click on any of the above links and/ or make a purchase from those links. Opinions are my own. Thank you for supporting the brands that I love!




You may have noticed I’ve been posting a lot of a new brand on my Facebook page (give it a follow if you haven’t already). I am so proud to announce that Dirty Hippy Swag, the brainchild of  Marisa Rheem, one of my best high school friends, launches TODAY! Thank you to another St. Andrew’s classmate of mine, Kelly Stewart, who is working alongside Marisa, for penning the press release below.

Existential Crisis – White Sweatpants

Dirty Hippy Swag is an e-commerce startup, exclusively located online at www.dirtyhippyswag.com. With an ever-expanding collection, Dirty Hippy Swag specializes in comfortable street style apparel, as well as laser-cut designed and hand-beaded jewelry.

Founder and Designer Marisa Rheem believes in having clothes and jewelry that truly speak to her customers, making them feel safe and stylishly armored. As fellow millennial Madeline Harmon enthuses, “self-care and fashion have never looked so good!” It’s no accident that this company encompasses hoodies, sweatpants, and t-shirts: things we wear when we want to feel safe.

A fashion line emblazoned with cheeky, unwelcoming statements, Dirty Hippy Swag is the perfect platform to send a humorous yet powerful message. From their “Existential Crisis” sweatpants to their “Anti Social Club” necklace, Dirty Hippy Swag’s apparel and laser-cut designed jewelry allow you to clearly convey your mood to those around you without even needing to speak. Instead of feeling guilty and apologetic about needing time to unwind, slip into some Dirty Hippy Swag and let your clothes shield you from the outside world’s demands.

Oakland’s fresh new enterprise answers an unmet need for socially relevant fashion. Dirty Hippy Swag celebrates their customers’ purchasing power by transforming it into an opportunity to give back. By donating a portion from every purchase to trusted animal rescue organizations around the world, Dirty Hippy Swag bridges the gap between pursuing individual style and fulfilling our collective social responsibility as caretakers of this planet.

At the start of each new quarter, customers and fans can vote for their favorite animal rescue organization to become the next quarter’s beneficiary. This first season’s inaugural beneficiary is Rocket Dog Rescue, an all-volunteer nonprofit group dedicated to saving homeless and abandoned Bay area animals from euthanasia. Dirty Hippy Swag’s ultimate mission is to support the hardworking, silent heroes who dedicate their blood, sweat and tears to saving animals each and every day. By enhancing your wardrobe with Dirty Hippy Swag, you can help bring this vision to life.

For press inquiries, promotion opportunities, collaborative ventures, high-resolution images, or to book an interview, contact Marisa Rheem at 301-802-0551 or email, dirtyhippyswag@gmail.com, or visit the website at www.dirtyhippyswag.com. 8016 Shepherd Canyon Rd., Oakland, CA. 94611

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The above post may contain affiliate links and I may receive compensation if you click on any of the above links and/ or make a purchase from those links. Opinions are my own. Thank you for supporting the brands that I love!