Whether you’re promoting your blog, trying to get the most out of brand sponsorships, or are just building a platform from which to launch your dream side hustle, Instagram is quickly becoming an outlet of choice. Quick-fire posts and almost immediate engagement certainly offer a fantastic opportunity to let people know what you’re about and why they should be interested.
Instagram Post Templates Canva
All of that said, making the most of Instagram is about more than just shamelessly flogging your wares. After all, blatant one-track advertising is never going to boost your engagement, a fact that will see the algorithm turning against you faster than you can click ‘post’. Avoiding this is largely about ditching the spam, but we’re going to delve a little deeper into a few of the more specific ways that you can make Instagram work for rather than against you.
Post personal and business content
People interact with brands, influencers, etc. on social media because they value personal connections. As such, if every post that you send out into the Instaphere is a shameless attempt at self-promotion, you’re never going to find real success. Splitting Your posts pretty evenly down the middle with more personal, connection-building content that breaks that marketing monotony is your best chance at avoiding that downfall. This is where the true value of this platform lies and is the foundation on which your marketing content (when you do post it) will be far better able to land.
Dedicate true time to your marketing content
Even if you’re working on the personal side of your social presence, ill-thought, clunky marketing is never going to do you any favors. As such, you also need to make sure that you’re dedicating a decent amount of time to marketing content that fits with your brand and the general needs of your audience. For one thing, this means making sure not to accept more than one MLM or brand deal at any given time, thus guaranteeing that you can get your marketing calendar in order and never have to rush uploads. With time on your side, you should then get to work creating good marketing content that fits seamlessly with what you’re doing, e.g. creating a recipe to advertise a kitchen sponsorship, or filming a hair how-do to get the message across about a new hair product.
Make it worth your audience’s while
Your audience understands that you need to make money, and they’re not going to hate you for posting (well-done) marketing content now and again. Unfortunately, even this isn’t going to necessarily boost your engagement or conversions if you don’t also think about ways to make these efforts worth your audience’s while. Discount codes are perhaps the most obvious modern example of this, but further efforts like giveaways and competitions can also be a great way to get people engaged at last, especially if entry is dependent on all-important likes, shares, and comments.
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