August 27, 2018

The importance of business cards

I had my first set of business cards in high school. I did this program called Lead America where kids from all over the country came together to learn about diplomacy and international relations for two weeks during the summer. It was a truly amazing experience and I got so close to my group that I think I cried for two straight weeks after. Think camp- but in suits.

Anyway, one of the things on our packing list from the program was business cards so we could trade contact info with other students. I remember mine were on peachy, watercolor looking card stock and I cut them so they were totally wonky. But they were kind of cute and served their purpose.

I got my second set of business cards for myself years later, when I was convinced that I would go to Warped Tour and make connections that would eventually lead to my documentary. They were a stock design from Vista Print with kind of a tacky boarder that makes me cringe now.

With Little Bitty City One, my first set of cards had my phone number. This was kind of a mistake- I was leaving them as viral marketing on metro (y tho?) and this much older man sitting near me thought I left one for him and I subsequently received an unsolicited phone call. I’ve since learned my lesson- only leave the types of communication on your card that you actually want to share with someone who may be a stranger.

That brings my to my current cards for my blog. After another set for LBC1 and then my first set for this blog, I am so happy with my current branding. It’s airy meets graffiti with a touch of glam- totally me. I actually bought a design kit to create my new blog look and I couldn’t be happier.

For my blog cards, I knew I needed my website, email address, and Instagram. Even though my I’m @thecarolove across all social media accounts, I love Twitter, so I wanted to be sure to have that specifically mentioned on my card. My Facebook and shops can all be accessed easily from my blog, Twitter, and Instagram bios, so I didn’t really need to put those on the card. I am useless at Pinterest, so that wasn’t a need for me either.

My home address? Totally not a need. But it depends on you and what you want and need to share with your target audience. If you work at a salon, for example, your address should totally be on there. Same with a brick and mortar shop. If you’re not active on Twitter, omit that! Make your business card work for you, but by all means, have one!

I think it’s important to have a business cards no matter what business you’re in. I kind of see life as one big networking opportunity. I actually met someone who carries around regular office business cards and a business card with just his name, personal email, and Instagram account. That way, if he struck up a conversation with someone interesting, he could hand them a card to connect later. I think that’s a great idea!

I’ve recently designed a couple business cards on Zazzle. While I’m a proponent of branding across the board, if you don’t have a brand per say, you should still have a card that expresses your personality. All of my cards come with templates so you can pop in the info you want to share- with suggestions from me.

Business Cards Do you have business cards? What info do you make sure to put on your own?

Have you entered my planner giveaway? Check out this Instagram post for details!

 




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